Cannes Lions

WAGYUISM Brand Identity

NAWIN CONSULTANT, Bangkok / WAGYUISM / 2019

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Overview

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Credits

Overview

Background

Client about to open Premium Japanese Restaurant specialize on Japanese Wagyu beef.

So the client asked us to come up with Brand name and Brand Identity.

In Bangkok there so many Japanese restaurant so we need to establish our restaurant

In the most memorable manner.

Idea

The brand identity must represent the fact that the restaurant

Is specialize in Japanese Wagyu Beef menu to communicate

Our uniqueness and strenght.

So we go to simplest yet bold design solution for WAGYUISM

Execution

Brand name with Full Brand Identity.

Restaurant name , Logo, Graphic Element the stamp,

Tissue paper, chopstick wrap, menu, staff uniform

Outcome

The very successful launch that many Thai people

Excited and want to try WAGYUISM.