Cannes Lions
NAWIN CONSULTANT, Bangkok / WAGYUISM / 2019
Overview
Entries
Credits
Background
Client about to open Premium Japanese Restaurant specialize on Japanese Wagyu beef.
So the client asked us to come up with Brand name and Brand Identity.
In Bangkok there so many Japanese restaurant so we need to establish our restaurant
In the most memorable manner.
Idea
The brand identity must represent the fact that the restaurant
Is specialize in Japanese Wagyu Beef menu to communicate
Our uniqueness and strenght.
So we go to simplest yet bold design solution for WAGYUISM
Execution
Brand name with Full Brand Identity.
Restaurant name , Logo, Graphic Element the stamp,
Tissue paper, chopstick wrap, menu, staff uniform
Outcome
The very successful launch that many Thai people
Excited and want to try WAGYUISM.