Dogs provide an endless amount of unconditional love, support and meaningful companionship. So The Lost Dogs Home wanted to run a special adoption drive focused on delivering joy when people needed it most. They wanted to find a way to cut through the clutter and engage people to seriously consider pet adoption.

Wait with a Mate was a fully immersive experience that allowed

commuters waiting on a train platform to engage in a playful game

of fetch with an energetic dog. A digital video display tracked throwing

motions via an in-built sensor and a ball on screen took an appropriate

flight path depending on the throw. Once the dog retrieved the digital ball, a

real tennis ball with unique adoption information got dispensed through a

hatch in the center of the build. This brought the digital experience into the

real world and left users with a token of their newly formed friendship. They

then had the opportunity to return the ball to The Lost Dogs Home and use it

to redeem pet adoption discounts.

Wait with a Mate targeted bored commuters at Australia’s busiest train station by injecting a little excitement into their day while they waited for the train.

The campaign launched in December 2016 and ran across an entire week at Southern Cross Station, the perfect high foot-traffic experiential location where traffic figures reached over 400,000. Adoption information and advice was provided by volunteers from The Lost Dogs Home and the shelter dogs even made an appearance on launch day. Wait with a Mate was an immersive activation delivered through the perfect platform. It was able to cut through the clutter and connect with consumers in a memorable and meaningful way.