Cannes Lions

WAKE UP

IMPERIAL WOODPECKER, New York / ADIDAS / 2013

Case Film

Overview

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Overview

Description

Showing us how thoroughly the world of the sports fan grinds to a halt when his favorite sports-organization constituent can no longer score goal units. But also adroitly demonstrating how freaking awful it is for a guy who makes his living running, jumping and feinting to tear his ACL and leave the sport for the rest of the season.

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