Cannes Lions

WALGREEN'S IPHONE APP

DOWNTOWN PARTNERS, Chicago / WALGREEN / 2012

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A team of mountain climbers and sherpas battle the life-threatening cold of a mountaintop when one of them suddenly remembers, heaven forbid, that he’s forgotten to refill his prescription. As his team freaks out on him for taking his gloves off in subzero temperatures and playing with his smartphone, our hero uses the cool new Walgreens app to refill his prescription simply by scanning his bottle. Since the app works so quick and easily, he’s completely ambivalent about the danger.

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