The challenge was visualizing the high-quality sound. Create media art works using a technique known as Chladni figures (visualize modes of vibration using a sand-like material).

When: December 5 – 8, 2013

Where: Midtown, Tokyo

Length: Four (4) days

How: 49 sand-covered square panels (about 1m X 1m) were set up. Light and the sand covering the panel reacted to the sound of the Walkman and various patterns were formed in the sand. The panels were displayed in an exhibition space within Midtown where about 100,000 people come and go a day. The exhibition was crowded with people every day.

It should also be noted that the event was carried out smoothly, as planned.

Carried out during the Christmas season, it is estimated that approximately 400,000 people visited the installation. TV and Web-focused PR advertising appearance was equivalent to approximately 2 million US$. As a result, the top-end model, the high resolution audio capable WALKMAN ZX1, experienced sales far exceeding expectations causing it to be continually sold out, and additional production runs were added.