Cannes Lions

WALKMAN PHONES

DARE, London / SONY / 2007

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Description

A global site to launch the new walkman range of phones and to show how music has the power to move people.On this ambitious site each phone is represented by a different world made up of music, a dancing figure and animated landscapes.

Users can also make their own world by choosing music and using a bespoke drag and drop image app we created in flash. So far so good. Over 30,000 have created and shared their world.Even though the navigation on this site is quite unusual we tried to include as few words as possible to make sure a global audience can enjoy it.