Cannes Lions

Walmart: The Gift

ZERO VFX, Los Angeles / WALMART / 2017

Film
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Overview

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OVERVIEW

Description

Opening on a close-up of a receipt floating in space, we cut to a bird's-eye view of your average North American suburb. A young boy is riding his scooter down the street in a hurry and bursts through the front door of his family's home. He scrambles through the house, stuffing his backpack with seemingly average household items: paper towels, bananas, batteries, wrapping paper and a baby monitor. He takes off from the house again, and the scene cuts to a clearing among trees.

The boy has now fashioned a makeshift basket – filled with the items he earlier collected – which is attached to several balloons. Suddenly, a UFO appears, 'de-cloaking' from invisibility. Bright lights shine down from the sky as the boy whispers, “It’s working, it’s working.” The gift basket floats upwards, absorbed by the spaceship. After a dramatic pause, whimsical emojis fall from the sky in thanks.

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12 items

Shortlisted Cannes Lions
RomCommerce

PUBLICIS, New york

RomCommerce

2024, WALMART

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