Cannes Lions

Wanna Get Away TV Campaign

GSD&M, Austin / SOUTHWEST AIRLINES / 2017

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For this spot we took a simple human truth - when you walk into a dark room you turn the lights on. We then took that truth to the worst scenario possible and turned it into a relatable and incredibly embarrassing moment.

On a live news broadcast with a secret informant’s identity being concealed in the dark, what’s the most embarrassing thing an intern could do? Watch and find out.

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