This campaign highlights Amazon Prime services such as Try Before you Buy and Free Furniture Shipping. A woman lounges on the couch on her phone looking a cocktail dress, she looks up and sees a glamourous version of herself twirling in the shimmering dress of golden fringe. Her husband interrupts the dream. With a smile, she clicks and buys the dress. A young man sits alone at a bar staring at a black leather jacket on his phone, and imagines a cooler version of himself rocking the jacket. He believes in the dream so he taps his phone and purchases the jacket. A man stares from his plain bed to the image of a posh bed with a leather headboard. He looks back at his bed and sees himself dressed in a satin robe cozy and enjoying that bed. He taps the phone and buys with free shipping.