Food, clothing and shelter are the three fundamental physiological needs of every human being. Since Aapla Ghar is in the business of providing affordable shelter to the economically weaker section of the society, the idea was to do a demo of the shelter aspect. The idea involved putting up tents that would provide refuge to the tired pilgrims, especially women.

8 volunteers, with 25 tents walked with the pilgrims over the 3-week pilgrimage and installed tents every night for the women pilgrims to seek shelter. It was done during the period from 9th July to 31st July. The placements were along the Alandi-Pandharpur route with Saswad being one of the key places of placement.

Besides creative huge awareness for Aapla Ghar, it also generated favourable word-of-mouth for the brand. Pilgrims could feel a sense of belonging towards the brand. The activity also generated immense PR coverage from the Press and Television media, taking the Aapla Ghar message to the masses.