Cannes Lions
INSIGHT-I INC., Tokyo / CHUGAI PHARMACEUTICAL CO., LTD / 2022
Overview
Entries
Credits
Background
Our target audience is oncology healthcare professionals, oncology patients, and their families. The film was made to encourage the oncology patients to continue their diagnosis, check-up and treatment in spite of the coronavirus pandemic.
Execution
A patient spends a sleepless night in her hospital room. " I got cancer... I am scared". She hesitates to send out this message on social media, sighs and closes her eyes. Suddenly she is on a mountain. She seems to be walking up to the summit. She encounters many obstacles on the way. By getting help from different animals, she is able to go forward. What the patient sees at the summit is...