Spikes Asia
Warm-hearted man or errand boy?
DENTSU K, Taipei City / 7-ELEVEN / 2016
Overview
Entries
Credits
Overview
Background
Singles’ Day, 11 November plus 7-ELEVEN, the convenient store brand
How to make the biggest sound and promote the image of single friendly?
Execution
Before 2015 Singles’ Day, with limited media budget, we released “The happiest” online video on YouTube and campaign website. It had gained voluntary report from news, talk show and online forum.
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