Cannes Lions

WARNING

ANYEVER, Eschweiler / AUDI / 2013

Awards:

2 Shortlisted Cannes Lions
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Description

The security system "Pre Sense" from Audi helps to detect hazards before it is too late. We illustrated this complex feature with a warning that, in agreement with the radio station, is broadcast during the music sweep, directly before a real threat: the song 'Looking for Freedom' by David Hasselhoff.

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