After we developed the print campaign, we had the idea to create a breakthrough piece that communicate the message “You will love your hands”  (“Amaras tus manos”) in a different way to create awareness of the new product. We wanted to do something in TV since we knew that our target is constantly watching it, so we started thinking from there and we came up with the sign language make believe deko cast.

After we aired Dawn deko cast sales increased a 1.5% instantly and the online website had approximately 3,000 hits per week.