About the Project:LG wanted to strengthen the “Life’s Good” brand equity by focusing on emotions, enhance the brand visibility while increasing the Consumers’ affinity with the brand values, and distinguish from the main competitors by using a creative and more authentic communication approach.How ? By telling a story - getting away from normal advertising and going towards a new level of consumer engagement. We propose to invest on the production of 3 short-movies/stories that reflect the brand promise. The short-movies are also the base for an online platform where people can share their good things and where LG can simultaneously activate more tactical campaigns.Orion House synopsis:Two strangers lives align on one very remarkable day. Set against the back drop of inner city London, Orion House tells the story of loss from two perspectives. The sun, circles and cycles all play their role in an event that will finally bring two people together and in turn show that life is good.