Cannes Lions
Y&R VIETNAM, Ho Chi Minh City / LG / 2012
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75% of people we approached donated on the spot. 68% of people donated more than once. The latter also included facemasks from their family members. We exceeded our weekly quota by an average of 40%. Labour cost for one quilt was US$12. So we spent just a small sum to make a big difference.We gave our first round of quilts to orphanages in Ho Chi Minh City. This is a year-long program so the more facemasks we collect, the more quilts will be donated. We save the environment, provide employment and provide for those in need.
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