Cannes Lions

WASHING POWDER

LEO BURNETT DUBAI, Dubai / PROCTER & GAMBLE / 2011

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Overview

Entries

Credits

Overview

Outcome

The Tide Smart Bag positively re-enforced the brand’s dedication to an ecological cause and demonstrated its superiority as a cleaning product. The bags generated such a positive response from patrons in the United Arab Emirates that TIDE is currently planning on developing the bags on a regional scale.

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