CP+B wanted to create a platform that didn’t just bash Trump, but one that pointed out that his ideas were in direct contrast to those that this country was founded on.

We used Instagram to push out the idea, as it seemed to be an ideal medium to showcase the contrasting characters of the two men. The simple animation was designed specifically for Instagram, where we posted a new quote everyday leading up to the election day. And then after the election, the campaign took on a new agenda, which was to keep a check on the policies Trump was introducing and comparing them to the direction our founding fathers had in mind.

Over 10,000 Instagram followers.

Over 12,000 site visits