Cannes Lions
McCANN WORLDGROUP, Hong Kong / CITY CHAIN COMPANY / 2012
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To re-establish Solvil et Titus, a legendary Swiss watch brand as a symbol of love in Hong Kong, we created a romantic love story between a young couple and brought “time is love” alive in the modern age: Set in a rustically-chic second-hand dealer shop, a beautiful girl took years to mourn the loss of a relationship by returning to the shop over and over again with different objects from her life with her past lover. From vinyl records to furniture, love letters to a pet turtle. And over these strange encounters throughout the years, a special, and loving bond was developed between the girl and the shop owner.
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