Cannes Lions

WATCH OUT! – THE MOBILE INITIATIVE TO KEEP KIDS SAFE IN TRAFFIC.

SERVICEPLAN, Munchen / O2 / 2015

Supporting Images
Supporting Images
Supporting Images

Overview

Entries

Credits

Overview

Execution

Speaking of specific results of the initiative, more than 6.500 push notifications were sent by the Watch Out! app to smartphones of distracted kids and teenagers. As a conclusion many kids and teenagers now do have a stronger awareness of the dangers of distracted walking in busy traffic. This success is the impact of the gathered and used data.

Outcome

The Watch Out! campaign uses geo-located data to determine schools including catchment areas of eight minutes by feet. Combined with vehicular traffic data and the most relevant danger areas for all road users. Concentrated on pedestrians, the most dangerous intersections were provided with beacon transmitters, which then had been attached at those danger spots in order to warn children and teenagers before crossing the street. Without the collected traffic data this initiative would not have become possible.

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