We promoted an interaction that consisted in making believe that a huge galapago turtle’s life depended on your knowledge about saving water.

More than 3 million people answered the questions correctly for an entire month through our web www.savelolatheturtle.com and became aware of the water shortage we had. The dams were a at an average level of 52% before the web came out. Thanks to the change of behaviour of all of us, the levels of dams and lakes went up 30%. Today the dams in Madrid, for example, are fuller than ever - up to an average level of 82%. There was an increase in water savings of 14%. The turtle became famous worldwide - we were featured in TV news and written media.