Cannes Lions

WATER POLLUTION AWARENESS

CP PROXIMITY, Spain / INTERMON OXFAM / 2006

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Overview

Entries

Credits

Overview

Execution

Only a concept conducted the action: “Would you drink this water?”. A concept allowing those impacted to know exactly what those thousands of people drinking contaminated water feel.

So we searched for an impressing way to reach general public, putting giant drinking straws on the streets, over drains of main Spanish cities where it was written: “Would you drink this water? Thousands of people have no other option”.

Outcome

High notorietyMore than 55,000 visitors on first 2 daysFunds raised: 15% more than objectives

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