Rayyan Water is a bottled-water market leader in Doha, a city where the temperature can reach 53 degrees Celsius in summer and staying well hydrated is therefore crucial.

Where half of the adults are obese and 17% of the population suffer from diabetes.

Rayyan Water wanted to create awareness about the importance of drinking more water for healthy living and educate people to give their bodies what they actually need.

We had AED 100,000 to change people’s behavior and have a real impact in their perception of thirst versus hunger.

There are plenty of scientific reports talking about the importance of drinking more water.

Research says that the symptoms are so similar that 40% of people mistake thirst with hunger.

And this leads to dehydration, gain weight and obesity.

We wanted people to question what their bodies are really in need of.

So we created the Water Snacks – special packaging in the shape of the most common snacks, but rather than containing food, they contain water.

We placed our special vending machine right next to a regular one. We branded the machine entirely in black and white and on its side a big headline read the campaign line (You’re not hungry. You’re thirsty), questioning people about what their bodies really needed.

Other water snacks and special vending machines are being placed all around the GGC – in offices, cafes and parks.

We took some of the most common snacks: sandwich, chips and chocolate bars. And we designed special packaging with those same shapes, but containing water.

The design of the Water Snack is clean and simple, in order to differentiate them from all other existing snacks.

Everything is in black and white and the outcome is a product that reflects the physical attributes of universal snacks.

The packaging has been made in Tetra Pak, maintaining the dimensions of real snacks and thus fitting perfectly into the vending machine.

We placed our special vending machine right next to a regular one. We branded the machine entirely in black and white and on its side a big headline read the campaign line, questioning people about what their bodies really needed.

Other water snacks and special vending machines are being placed all around the GGC – in offices, cafes and parks.