Water is probably the most endangered resource on our planet. Ferrarelle, one of the most important producers of water in Italy, knows such a dire situation very well and wishes to teach the value of water to tomorrow’s adults: children.

The Waterbook project was launched on March 22, in connection with the World Water Day. We handed out copies of the book to the children of an elementary school in Milan and uploaded a video of the experiment to the internet.

We also sent out special sample kits to journalists and influencers, to give the initiative greater resonance