It is difficult to make an AD for certain stores just for promotion.

And it's not only because of the high cost, this type of ad just isn’t really effective .

So we found a solution that comes with a low price tag and high effectiveness. It takes advertising to the people and communicates the promotion on the street.

The Waterdrop Ad communicates the promotion itself and individual shop locations. It also leads to the immediate purchase.

With use of the bicycle, we can advertise Domino's promotion whenever and wherever we want without any extra media cost.

Results:

Take-away sales increased by 750%

Store visits increased by 450%

2-4PM Promotion awareness increased by 80%

Domino plans to expand Waterdrop Ads to every store nation wide.