Simply, It's all about Water; the background of issues, the message and the medium which brought the dramatic change of billboard.

By only two words, water and war, we made a simple but powerful impact.

It coasted only less than 1000 dollars as we just needed two types of ink and rain. We assumed the billboard message exposed more than 5,000 people for 2 days and the visitor numbers of our client's website increased by 25%. And people speeded the message through several social networks.