We had currently created a new vibrant neon brand identity for Way To Blue's global communication agency - We created a wearable Christmas party invitation that embodies the neon vibrancy of Way to Blue’s corporate identity.

Solution:

Screen printed cards containing glow-stick wristbands were sent to each employee as an invitation to join Way To Blue in Amsterdam for their 2013 Christmas party. The glow-sticks, once cracked, acted as the ticket into the Christmas party venue where employees where invited to ‘light up the night’ by wearing their wristbands in the four brand colours.

Target audience:

An internal invitation for the European offices of Way To Blue. The concept needed to reaffirm the brands visual style, ethos & be playful as a Christmas party invite.

Members of the European offices all joined forces for a night of Christmas cheer with the wrist band being their acceptance of entry to the party.