LEO BURNETT CHICAGO, Chicago / UNITEDHEALTHCARE / 2016
We hear loud, cheesy dance music. We are at a wedding reception, and the DJ is asking everyone to come out and dance. He calls out one guy called “Big Brad”. The entire crowd takes up the chant: “Big Brad”. The crowd cheers, as we imagine him doing some dance moves. Then we hear his pants ripping and he screams as he hurts his back. The announcer reads out an official medical injury: Activities involving Gymnastics. Then he lets us know that this injury is one way into the health care system. Then goes on to promise that UnitedHealthcare can make the system simpler, with an urgent care locator to find the closest clinic.