Cannes Lions

WE ALL NEED GLAMOUR

TBWA\PARIS, Boulogne-Billancourt / CONDENAST / 2013

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On the occasion of the launch of its new formula, Glamour recruited Victoria Bedos, to

distill some advice for digital decorum to girlfriends who wander on their facebook profile.

We all have a girlfriend who behaves in a embarrassing way, even so we do like her in real life. So how to tell her without hurting her feelings?

In order to help its readers to solve this dilemma, Glamour designed an interactive device which help delivering a clear message on Facebook while remaining perfectly glamorous.

Because for Glamour, if friendship is sacred, so is the elegance.

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