In order to promote inclusion in society, we deliberately avoided saying that every person is unique. Instead, we highlighted the fact that people with disabilities are actually not as different as everyone thinks. We developed a campaign that emphasises the similarities between people with and without disabilities – rather than the differences. A “best of” of the little frustrations of everyday life. We’ve all been there. The film shows 13 real people with different disabilities dealing with petty annoyances. The song “Jump down, spin around” by Harry Belafonte is a musical gem from 1957.

The campaign uses comical everyday situations to lift up the things we have in common and encourage people to really think and reflect about an inclusive society. It features 13 different protagonists with various disabilities.

The strategy in one sentence: Emphasise the similarities between people with and without disabilities – rather than the differences.

The campaign shows 13 real people with different disabilities dealing with petty annoyances. A “best of” of the little frustrations of everyday life. We’ve all been there. The song “Jump down, spin around” by Harry Belafonte is a musical gem from 1957.

The film reached 8.1 million people (Switzerland has 8.4 million inhabitants) and there were 13,621 interactions on Facebook. More than ever before in the history of Pro Infirmis.