#WeAreCropp is aimed squarely at a millennial audience, spot introduces the Cropp community via an array of bright young things clad in the brand's athleisure/ urban style as they fly drones, contort themselves into enviable yoga poses, dance and do doughnuts in beat-up cars. the style of the ad merges the organic and the technological, combining landscapes and people with waves of static and narration with electronic music.

#WeAreCropp is targeted at all those who wish to keep pace with the dynamic world without losing their unique individuality.

Spot draws on various sources of inspiration: from streetwear and minimalism to futurism and industrial fashion.