The key challenge was to inform potential partners and stakeholders about the company. Atlantic Grupa's motto "Naturally different" required a different approach - making another boring publication that no one wants to read wasn't an option. The company overview needed to reflect the company's growth and illustrate how each segment (portfolio, employees, markets, figures) grows and contributes to success.

Atlantic Grupa is one of the largest food industries in South-Eastern Europe. Even in these challenging times, after a series of successful acquisitions accompanied by organic growth, the company is determined in its intention that their organization, brands and people grow, not only to fit the world, but to make the most of it. As a company and as people they grow together.

And indeed they grow-the figures don't lie!

Whilst creating this company overview, we tried to capture this lifelong determination towards growth through their energy and attitude towards the future. The result is a book that actually grows -just like the company.

The first issue of the book was gone the same day the books arrived at the company. The book generated a lot of free PR and won many prestigious national advertising awards.