Cannes Lions
R/GA, London / BNP PARIBAS / 2011
Awards:
Overview
Entries
Credits
Execution
We created We Are Tennis, a site that covers every aspect of the game. Fans get the latest news, from Roger to Venus to the next Open. Coverage at all levels of play: juniors, amateurs, charity events, and the senior tour. Live scores and the most recent match results are posted in real time along with what fans are tweeting. Fans also vote on their pick for the top tennis players, along with dynamic tweets pulled into the site.
Outcome
We Are Tennis has become the authoritative source for everything happening in tennis.
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