Cannes Lions
BBDO NEW YORK, New York / BACARDI / 2017
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Description
We take a journey through a typical night out, as our narrator calls out the many night creatures who only come out after dark, just like the Bacardi bat. From ‘The Coat Check Skippers’ to the ‘Last Train Sprinters’, we see these night archetypes brought to life in a subtly surreal world, via the POV of a taxi passenger. The spot ends with the Bacardi bats flying past camera and the line, ‘We are the night’.
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