In our society, the mirror is often linked to social pressure, self-consciousness, and anxiety. But for Sephora, it signifies empowerment and boosts self-confidence. Our campaign reshapes this perception, portraying the mirror as a positive force.

We foster a sense of connection around the mirror, where individuals unite to offer support, share genuine moments, and embrace their beauty. Each narrative showcases community richness, inclusion's power, and diversity's beauty. At Sephora, we believe true beauty emanates from human connection and mutual inspiration.

This advertising project for Sephora celebrates the diversity and richness of contemporary beauty through scenes of life captured in front of a mirror. Girls get ready for a night out, ballerinas share a moment of connection, drag queens celebrate beauty and authenticity. Each sequence illustrates the variety of individuals and experiences, highlighting the ability of the Sephora mirror to reflect beauty in all its forms.