Cannes Lions

We Bleed The Same

DDB, Prague / PETA / 2019

Digital Proof JPG
Digital Proof JPG
Digital Proof JPG
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Overview

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Overview

Background

Using original photographs from Aitor Garmendia‘s collection from real slaughterhouses we gave our audience a something to consider.

Would they be happy to see the same insufferable conditions if it was an animal that they were closer too. The simple line drawing, stood for a thin border, which man has marked out in between the animal species. The thin border between life and death. Between suffering and comfort. Between a pet bowl and being on a plate.

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