80% of the worlds fish stocks are in danger because of widespread unsustainable fishing practices, but they happen underwater and out of sight so most people have no idea how harmful these practices can be.

WWF Canada wanted to show Canadians the impact of unsustainable fishing in a way they could relate to.

Asking the simple question: “What if we farmed the way we fished?” framed unsustainable fishing practices in a way every Canadian could understand.