In 2014 war broke out in Gaza and Israel. It was bloody and sent all sides into an escalating and hopeless spiral of violence which seemed to have no end. Hatred was everywhere. This was especially hard on 'The Parent's Forum' - 600 families who lost a loved one to the conflict. They wanted to sound a different voice. But how do you change the narrative and spread a message of peace in times of war?

Like the age old saying goes: 'If you can't beat them, join them'.

To change the conversation we needed to be admitted into the conversation.

So we disguised our message into one of hatred - (A powerful carrier) - and let it loose.

Our message spread like wildfire. Not just in the Israeli press. But worldwide. To both sides.

It got reactions from people all around the Globe: some skeptic. others supportive.

Our call became the most viewed and shared video in Israel and in Gaza (#1 YouTube) - rivaling videos by some of Israel's more right-wing politicians.

But most importantly,it became the rallying call for the pro-solution movement, opening two big peace rallies in the midst of the war and installing a tent where people gathered to talk.

It sounded a bell to find a solution. To talk. To negotiate & end hatred.

Because the Forum doesn't want any new members and if those most hurt by the conflict can sit together and forgive.

There is hope. For Peace.

On July 17th 2014 - the second day of the war - we aired our message on Israel's two television commercial channels and sent it off to friends and supporters via social networks.

Our message was single minded: 'We don't want you here'.

A message that seemed not only harsh, hurtful and insensitive but even borderline racist - especially when coming from Israelis and Palestinians who have been at each others throats for so long.

The campaign's true meaning however was revealed at the end. Each of the people portrayed in the commercial lost a loved one to the conflict. They personally experienced the cost of continued conflict and do not want any more people to join their exclusive and tragic club of victims.

They advocate for Peace.

Our message was timely and spread like wildfire.

It reached millions of people and was covered by the most influential news channels in Israel and abroad: BBC, CNN, HuffingtonPost, TheGuardian, Euronews, Haaretz, Times of Israel, Al Jazeera, Iranian.com and more.

It got reactions from people all around the Globe: some skeptic. others supportive. It became the most viewed and shared video in Israel and in Gaza (#1 YouTube). It struck a chord with political organizations worldwide.

But most importantly,it became the rallying call for the pro-solution movement opening two big peace rallies in the midst of the war and installing a tent where people gathered to talk.

It sounded a bell to find a solution. To talk. To negotiate & end hatred. Because the Forum doesn't want any new members

and if those most hurt by the conflict can sit together and forgive.

There is hope. For Peace.