Cannes Lions

We Have A Plan

BBH, London / PROJECT EVERYONE / 2016

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On 25th September every country will come to the Headquarters of the UN to sign up to the Global Goals a plan to end poverty, fight inequality and fix climate change. But in this ad there is something different about these leaders – everyone is an animal from the Russian bear to the American bald eagle to the lama from Peru and the Panda from China. As the plan is announced and the issues the Global Goals aim to address revealed, tension mounts in the room. Apprehensive leaders anxiously await the result from their seats. To everyone’s delight, the plan is agreed by every country across the globe.

Celebrations erupt with the news of this momentous achievement, papers are tossed into the air and selfies are taken. Voiced by Liam Neeson and Michelle Rodriguez, it closes with the imperative message: Tell Everyone about the Global Goals and they can become

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