Cannes Lions

We Like How You Party

FALLON, Minneapolis / INTERNATIONAL DELIGHT / 2017

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Every commercial in this campaign begins with one question: “How do you like your coffee?” To which most proud coffee drinkers would answer: “I like my coffee black.”

 

But not these people.

 

They confidently proclaim the contrary, in their all-cream outfits, in their all-cream environments, inexplicably adorned with particular creamer branding. They like their coffee a certain way, and they make sure to exclaim that at the end of every commercial. When they do, International Delight is sure to compliment them accordingly: “We Like How You Party.”

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