The public statement of loving what's different was also an important message to tell in the first stages of the refugee crisis in Europe at the time The brands' target audience are hipsters and foodies inte age range between 18-55 in urban areas.

Brämhults Fresh fruit change in taste during the year. Because Brämhults squeeze fruit days all week and only press orange's that's in season, their bottles of juice also vary in taste.and flavor. It's their guarantee of freshness. And the best juice oranges are chosen on other premises than on how they look. The oranges are not necessary orange and simply don't look smart on the store shelf. We wanted to show the world Brämhults love for fresh fruit.