Cannes Lions
DDB, Paris / SEAT / 2022
Overview
Entries
Credits
Execution
The film is a patchwork of multiple plates functioning fluidly when combined. All of the scenes have been shot many times, in camera, using motion control. Some of them were taken in real life slow motion so that we could adapt perfectly their speed to the other plates. The biggest challenge was to film the numerous versions of our protagonist in a continuous shot and then put all of them together in a single flawlessly timed final plate. Let’s also add that all of the previously mentioned plates were shot with 5 different cars and 2 different ekickscooters for our different markets.