Cannes Lions

We Will Become Better

HALAL, Amsterdam / LGBTNET.ORG / 2022

Film
Demo Film

Overview

Entries

Credits

Overview

Execution

The project’s PD wanted sets and props to speak to the viewer about the characters’ personalities, portray their subconsciousness, fears, dreams and true nature. The idea was that one of the men (the first appearing in the film) is hiding his true identity, the other one is openly gay and that’s where their relationships got so complicated. This direction opened a new path of inspiration for props, colour palette and wardrobe. There are a lot of details that connect the men’s apartments together. Symbolism plays a big part in the film. The Orthodox Church does not approve same sex relationships and stands strongly against the LGBTQIA+ community. That’s why PD decided to add a few enigmatic messages in the film, like crucifixion marks on the leading actor's hands, both of artists walking on water, and the image of scales on top of the door that leads to the black void

Similar Campaigns

2 items

2 Cannes Lions Awards
We Will Become Better

HALAL, Amsterdam

We Will Become Better

2022, LGBTNET.ORG

(opens in a new tab)