Cannes Lions

WEAR FOR CONNECTION

HAKUHODO, Tokyo / START TODAY / 2014

Presentation Image
Case Film

Overview

Entries

Credits

Overview

Execution

In order to develop the largest online fashion site called ZOZOTOWN even more, we have made an app called "WEAR" where everyone can share their daily fashion styling. Instead of pushing the site through TV or print ad, we attract customers by creating a community that allows users to share their fashion coordination. A lot of models, celebrities, and shop clerks have been participating in WEAR. The number of downloads has gone up to 2 million, increasing the sales of ZOZOTOWN.

Outcome

We have achieved 2 million downloads after 6 months from the launch of the app. The number of coordination posts as well as followers of the top models have reached more than 500,000. "WEAR" has changed the way people shop and the way to enjoy fashion, expanding rapidly.

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