In “Burdened,” three characters are literally covered in over-the-counter remedies for Irritable Bowel Syndrome with Constipation (IBS-C) and Chronic Idiopathic Constipation (CIC). They laboriously trudge before the camera, separated by a transparent curtain from their daily lives because their burdens have kept them from participating fully in the moment. Enter LINZESS. The over-the-counter remedies fall away from each character as the curtain tumbles down, allowing them to re-enter and interact fully with their worlds, now free of belly pain and constipation.

In “Overwhelmed,” three characters are bombarded with over-the-counter remedies. Again, a transparent curtain stands between them and the outside world. Enter LINZESS. Each character breaks free and sheds their respective laxative boxes, probiotic bottles, and fiber cans as the curtain falls behind them. They rejoin their lives and engage with the world at large, no longer inhibited by chronic belly pain and constipation.