Webwandern.ch (Webhiking) lets you experience the UNESCO World Heritage railway of Albula and Bernina online. You walk along the railroad in real time, hear every sound, learn everything about one of the most spectacular railway lines worldwide and can plan your trip.

The task was to position the Rhaetian Railway as the best means of transport for hikers in Graubünden, to simplify the planning of trails and to increase the desire to go on trips. Because most travellers plan their routes online, we wanted to go one step further and replace cards and photos through a true hiking experience. In addition to this, to increase the motivation for hiking. For this, a website was the perfect platform for the implementation of this objective.

webwandern.ch was a key player, making Graubünden the most recognized tourism brand online in Switzerland. Within the first month 110,000 visitors with an average duration of visit of 7.45 minutes enjoyed the online hike experience. Returning “hikers” spend 17.30 minutes on the site per session.