4-Seasons.TV is Germany's first 24/7-Web-TV-Channel with consistent embedded content related shopping functionality. Globetrotter, Europe's largest and most successful outdoor retailer was looking for new ideas to reach their target group in new ways and promote sales. We created the first professional high quality video platform for the outdoor community with state-of-the-art technology features such as geo-coded video links and content related shopping possibilities. Via a sophisticated multi-user content management system thousands of products out of the Globetrotter online shop offering can easily and directly be linked to specific scenes within each presented video. This allows whole new ways of advertising models and product placement business opportunities in a legal way. A successful branded entertainment project, which is entirely linked to all other marketing activities of Globetrotter.

See how it works (German): http://4-seasons.tv/player.php?video=/video/1305