Renew Marimekko’s digital flagship: www.marimekko.comMarimekko's marketing team and Activeark designed Marimekko's new website in close collaboration from concept to implementation.The publication of the website was in two stages. In the recruitment stage, beginning May 2010, the personal memories of Marimekko were collected from fans of the company. The new website went online in October 2010. Pictures and stories of Marimekko sent in by Marimekko fans formed the backbone of the site launch.

After analysing the needs and defining the goals for the future site, the Marimekko and Activeark teams worked in close collaboration with iteration phases to reach the final design.Visitors to the site can check out Marimekko's varied product range by colour, pattern and designer, or curated theme, for instance.Marimekko´s designers are introduced by personalised designer pages, combining pictures, interviews and products by the designers.Shop search was implemented with IP address-based recognition to make it easier to find the nearest Marimekko retail outlet.

- In the recruitment stage, Marimekko fans sent in more than 1,500 stories and pictures of themselves.- Visitor feedback has been positive and visitor count grows strongly and steadily.