Cannes Lions
LATERAL, London / FOYER FEDERATION / 2003
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Objectives:1. To position the Foyer Federation as a worthwhile / value added business partner rather than a charity seeking handouts and therefore attract patrons to commit annual donations &/or expertise3. To generate interest and ideally stimulate a response4. To educate users of services offered other than residential accommodation e.g learning venues5. To showcase young people’s achievements6. Enable members to share good practiceTarget Market: • Primary–Social Responsibility Directors of medium/large corporations–Community decision makers e. g. M.Ps, other charities–Trusts and foundations with large global budgets• Secondary–Foyers Managers: to share practice, knowledge and advice–The Press: to help generate awareness, understanding and column inchesStrategy:To develop the site in a number of phases so that it can evolve easily & painlessly that is completely content managed by the clients at head office and in the Individual Foyers alike.
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