Cannes Lions

WEBSITE FOR HOMELESS TEENAGERS

LATERAL, London / FOYER FEDERATION / 2003

Presentation Image
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

Objectives:1. To position the Foyer Federation as a worthwhile / value added business partner rather than a charity seeking handouts and therefore attract patrons to commit annual donations &/or expertise3. To generate interest and ideally stimulate a response4. To educate users of services offered other than residential accommodation e.g learning venues5. To showcase young people’s achievements6. Enable members to share good practiceTarget Market: • Primary–Social Responsibility Directors of medium/large corporations–Community decision makers e. g. M.Ps, other charities–Trusts and foundations with large global budgets• Secondary–Foyers Managers: to share practice, knowledge and advice–The Press: to help generate awareness, understanding and column inchesStrategy:To develop the site in a number of phases so that it can evolve easily & painlessly that is completely content managed by the clients at head office and in the Individual Foyers alike.

Similar Campaigns

6 items

1 Eurobest Award
Cardiac Christmas Cards

FCB HEALTH EUROPE, London

Cardiac Christmas Cards

2022, HEART RESEARCH UK

(opens in a new tab)