As a part of the Post Office's annual event of celebrating the stamp's day, Force and Abel & Baker created a dream site for stamp collectors, where the user could make a stamp himself. A competition was connected to the event. The first prize was a 20 000 SEK worth trip and the winner also got his stamp published. Neat. The banners were based on the theme "What would it be like if every one made their own stamps?" There is a DHTML solution where, on the ad-bearing site, you can pick a motive and make a stamp, while the lighter version shows some examples. The campaign also included ads in press, direct marketing, post cards and sales promotion at local post offices.